Maximising the Media in 2012 – Training Event

As the media landscape continues to evolve, those businesses and organisations able to leverage traditional media as well as social media channels to maximum effect will be best placed to succeed.

In this powerful one-day executive media training workshop, learn how to best target the media, how to get guaranteed online coverage, how to write effective press releases, and how to create and use social media channels to help boost business sales and profitability.
 

"Getting Media Results Guarantee"

This is not a passive seminar. Hands-on training will be delivered by senior metropolitan newspaper journalist Tony Kaye (writer for The Age, The Australian, Herald-Sun, The Australian Financial Review and others) and Nicole Coughlin-Smith, founder of the Institute of Online Business and one of Australia’s leading experts on social media for business. By the end of the day, participants will have all the tools they need to get started straight away, including:

• A detailed understanding of the traditional media;
• How to manage media messages;
• How to write effective press releases;
• How to confidently pitch stories to editors and journalists;
• How to leverage online media channels to achieve guaranteed coverage;
• A good understanding of what social media is all about, and why every business needs it;
• How to attract customers for minimal spend;
• Understanding the strategic implications of social web conversations for business, brand and reputation management;
• How to effectively use social media monitoring and listening tools;
• How to gather and analyse social media conversation content;
• How to get immediate cost-effective results that other experts won’t tell you; and
• An insight into the changing digital media landscape and what’s in store for 2012.

The evidence is clear, and growing stronger day by day. In today’s rapidly changing marketplace, having an excellent product or service is simply not good enough by itself. Companies and organisations must have an online media and marketing strategy in place if they are to succeed, and those that fail to do so will struggle to survive.

As a special offer to anyone who registers before the end of 2011, we’re giving away more than $1,000 of media and social media services including:

Free distribution of a press release through Seeking Media to All Metropolitan Media, Australia-wide, and to Global Online Media, normally worth $330. This offer alone will give you instant online media results, ensuring your business gains massive exposure and reaches the desks of more than 800 major media outlets around the country.

And to help you write a press release that will turn media heads, we’re including a detailed press release writing template that is normally valued at $165. It will tell you everything you need to know to craft a press release that has a greater chance of getting media attention, and that will help enormously in driving online sales and profitability to your business both now and in the future.

All participants will also receive a folder of detailed course notes, normally worth $495.

Note: Offers can only be redeemed following registration and completion of the Maximise the Media in 2012 training program.